Category Archives: Portfolio

examples of my work, including client case studies and update stories.

Purple Rose Abdominal Massage

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Purple Rose Abdominal Massage

Chaya had an existing WordPress installation that she wanted me to convert to the design we used for a previous website. She was also ready to expand her web presence with a blog. We added a dynamic testimonials section and shopping cart, so her clients could pay online prior to their session. We implemented a strong call to action that brought in new prospects almost immediately.  She is also planning to have interactive follow-up discussions with her course students.

Chaya and I enjoyed what I have now deemed ’empowerment sessions’ where we sat together with laptops open and worked to co-create content, tackle challenges and talk through taxonomies.      Chaya understands the importance and power of engaging and robust content and is in the process of working hard to expand her content. With our first website project, she developed a monthly newsletter program to stay in touch with her clients. She is planning to expand her social media presence in 2013.

 

 

 

Sparkle Chai

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I used to run a chai stand with my partner. This was our website for it. We did online sales of chai mix and tea during the cold months and in the warmer months we would set up a kitchen at festivals and faires and make chai for attendees.

Inspirit Common

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My primary project from 2005 – 2013 has been the website for the metaphysical center and retail shop i founded — Inspirit Common in Northampton, Massachusetts. Although the shop has recently changed ownership, I am still the chief cook and bottle washer for this site, wrangling much of the content and creative.

Our Constant Contact newsletter campaign earned me a 2010 All Star Award for good email practices and response metrics.

Our first webstore was my first solo e-commerce project. Using Zen Cart and working with multpile drop-ship vendors – including one who delivered locally for free, you can be sure I learned a lot!