Tag Archives: what to expect

Strategies for Creating Content

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If you’re stuck on creating content for your website or marketing campaign, here are some ideas and tools that might help you get started.

  • Utilize speech to text – This handy tool is now available on most smartphones. I used Dragon Software before it became part of mobile operating systems. Speak your content thoughts into an email and send them to yourself for further editing.  bubbl-us
  • Make a content flow chart to figure out your content structure – Use a system like bubbl.us if you want to collaborate and like online drag and drop tools.
  • Talk it through – and record it. Listen to it. Do the same with friends. Walk them through your website vision and listen to their comments and suggestions. Usezoom.us to record video conversations with screen sharing.
  • Utilize existing content. You may already have useful content in your social media accounts. Look at your facebook feed and old livejournal posts and see what might be of use to your website visitors.
  • Look at other websites in your interest area to see what gets them good rankings. Put keywords into Google that are what you think people would use to find your offerings online and see what websites use advertising to get placement and which ones are organically high in the rankings.
  • Use Google’s Keyword Tool to see what people search for regularly related to your target keywords. This is a nice tool because it narrows it down to location, so you can see what users locally are searching for and tailor your writing accordingly.
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Hosting Options

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When selecting Web hosting services for your WordPress project, be sure the host is Wordpress friendly. Does it support the currently required technology?

Also helpful are access to the hosting account

  • Control Panel (C-panel)
  • FTP Access & Administration
  • phpMyAdmin
  • Email Administration

I offer basic WordPress Hosting but actually prefer my clients to host with a third party.

WordPress  maintains a list of recommended hosts. If you’re currently hosting on GoDaddy, and are happy with them, I am also familiar with their setup and can work with you, but no longer recommend them to new clients. I generally point people to DreamHost as their service is reliable and their support is great.

Shared vs. VPS vs Cloud?

Depending on what the scope of your project is you’ll need to consider what type of hosting you site will require. Most small business and independent entrepreneurs find a shared host sufficient. Fair warning: Shared hosts can be sloooooow. Often the addage ‘you get what you paid for’ is true, cheap service likely equals slow site load times for varying reasons. If your shared site is getting bogged down you could consider using VPS. CDN & Cloud hosting is a great option for large online stores with heavy image traffic load.

 

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